Having a Youtube channel is time-consuming. Having a blog is time-consuming. Having both a YouTube channel and a Blog — well there goes all of your time. I maintain both a channel and a blog and it’s a lot of work. One of my biggest struggles last year was trying to figure out how to manage each outlet and come up with different content for the two. It’s not an easy task and sometimes I let my blog suffer because I made YouTube a priority. I’m still working on balancing the two and coming up with ways to make it work, and so can you.
Do you need to have both a blog and a channel in order to be successful? No, you don’t. However, having both has helped my career tremendously. At first I saw my blog and my channel as the same thing. I was trying to create the same type of content. It wasn’t until I separated the two and realized that what may work for the blog might not work for my channel, and vice versa, that it all started to get a little easier.
Creating and maintaining a blog is a lot of work and writing. What I love about blogging is that I can use both words and photos to express myself. I’m able to fully describe products and insert links (that makes finding things for my readers super easy). My blog posts always tell a story.
Having a YouTube channel really lets the audience get to know you, because you can’t edit your personality. I love being to show my audience things through video that wouldn’t necessarily make sense through written word. I can show them the steps I took to create a hairstyle, how I use a product or makeup tricks I’ve discovered.
Having both a YouTube channel and a blog allows me to reach two completely different audiences. That leverage will draw brands in and land you paid campaigns. This helps especially when you have a smaller following, because it allows you to combine the two audiences when you’re working with brands. Their products or service will be seen in video and a blog write-up. Personally, it also allows you to express yourself in more than one way. Some days I feel like talking to a camera and others I want to write something out. Working on my blog and channel gives me more than one way to be creative and I love that.
What I want to stress is that you don’t need both a blog and channel to be successful. However having the two outlets will work to your advantage. Some people hate being in front of the camera and others hate to write. Either way I say give them each a try because you never know what you’ll end up falling in love with. I swore up and down that I would never start a channel because I would suck at it, but ended up becoming obsessed with creating videos. In the end do what you love and never force anything that doesn’t feel right or fit your brand.
Ladies and gentlemen — we now have an app! I’ve had this under wraps for quite some time now and now that the blog makeover is complete it’s time to announce the SuperGlamNews app. This app is FREE to download. All you have to do is go to the app store, type in ‘superglamnews’ and the app will pop right up.
With the app right on your phone (or tablet) you can read the latest content I publish on the blog immediately. Currently it’s only available for iOS devices. When the app becomes available for other operating systems I will of course let you know. Are you reading this post from the app? Leave me a comment and let me know 🙂
In other digital news I wanted to remind you all about the online course that I offer through GlamGuides.com. This is definitely a passion project of mine and love getting to work with other creatives who share a similar passion. When you sign up for any of my online courses I’m there to guide you and answer any of the questions you have throughout the course. I also evaluate your own blog and/or YouTube channel. The classes I currently offer are:
Something else I offer on Glam Guides are Monthly Mentorships. This personalized package allows me to work with you individually and coach you for an entire month. I want you all to succeed and live your digital dreams and through my courses and coaching I’m positive you’ll achieve this and more.
Although I’ve been uploading new videos on YouTube every week, this is the first official blog post of 2016. A lot has changed in terms of the look of SuperGlamNews.com and more will continue to change when it comes to content. When I started my blog almost 6 years ago, I had the idea of it being a website more so than an actual blog. I was in college studying journalism and was being taught to report the news (no matter what type of news it was) in a very straightforward way and without really adding too much personality. It wasn’t until I started my YouTube channel that I really opened up and allowed my personality to shine through and that’s something that I want to continue doing on my blog.
Writing has always been the easiest way for me to express myself. I like to take a moment and take things in before forming an opinion or making comments. Writing allows me to do that. With my blog I want to apply what YouTube has allowed me to do and that is get personal with you guys. Here I’ll be sharing everything that has to do with my life — fun cocktail recipes, favorite gym-wear, style posts, an inside look at the events I attend, and tons of blogging and YouTube advice. These are all of the things that make up who I am and I want to share that with you. See that ‘DIGITAL‘ tab on the upper right hand corner of the blog? That’s where you’ll be able to go for YouTube and blogging advice 🙂
And don’t worry, beauty isn’t going anywhere! I will still post product reviews and makeup tutorials. Beauty is a huge part of my life. I’m obsessed with discovering new products and sharing the obsession with you all.
Thank you for taking this digital journey with me — love you all so much!
Last night was quite eventful with the launch of my new website — GlamGuides.com. Glam Guides is something I have been working on for months now. I wanted my followers to be a part of the journey and constantly kept you in the loop through video vlogs and Instagram updates. I can’t begin to thank you all for the support on launch day. I was getting emails and comments all day from you guys letting me know you were (not so patiently lol) waiting for the website to be live.
In case you didn’t know, Glam Guides is a new website created to serve as a guide for Bloggers, YouTube creators and other digital influencers. There you will find the resources you need in order for your digital outlet to be a successful one. On GG you can sign up for online courses, monthly mentorships and online chats with me. The popular choice last night had to be the ‘How To Start A Successful YouTube Channel‘ course.
The possibilities are endless when it comes to working in the digital space and I want to make sure you’re well equipped to complete all of your goals no matter how big or small they may be. Stop by Glam Guides, browse the site and let me know what you think!
Here’s a video I posted on my YouTube channel yesterday all about GG: