Lifestyle

Nine West Will Launch Fragrace Fall 2011

Is there a fragrance bug going around? Nine West, the shoe retailer, has signed a deal with Jones Apparel Group to release a line of fragrances. Sounds a little out-of-place for the company. There’s no exact date or scent set in stone yet, but it’ll be something to look out for fall of 2011. The following statement was released:

“Like the perfect pair of shoes, a woman’s fragrance is the sensual completion to her look by providing an inviting and intimate expression of her directly,” says Richard Dickson, CEO of branded businesses at Jones Apparel Group”

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Craigslist Ad Not Approved By Brand

You might remember Dove’s Campaign for Real Beauty that launched in 2004. The campaign consisted of real women no models, of all ages, shapes, and sizes posing in their underwear. Dove’s motive was to show women and people everywhere what “real” women looked like and to show that the models seen on TV and ads were mostly photo-shopped.

Recently an ad was posted on Craigslist looking for women to once again pose for Dove’s “Real Women” campaign. The ad looked like this:

DOVE “REAL WOMEN” PRINT CASTING JUNE 28-30, 2010 in NYC
ABSOLUTELY NO ACTRESSES / MODELS OR REALITY SHOW PARTICIPANTS or ANY ONE CARRYING A HEADSHOT!!!!
REAL WOMEN ONLY!
LOOKING FOR 3-4 REAL WOMEN for a DOVE PRINT CAMPAIGN!

AGES 35-45, CAUCASIAN, HISPANIC, AFRICAN AMERICAN, & ASIAN!

SHOOT: SUNDAY, JULY 18 in NYC! MUST BE AVAILABLE FOR THE SHOOT!
RATE: $500 for Shoot date & if selected for Ad Campaign (running 2011) you will be paid $4000!
USAGE: 3 years unlimited print & web usage in N. America Only

YOU WILL BE PHOTOGRAPHED FOR THE CAMPAIGN IN A TOWEL!
BEAUTIFUL ARMS AND LEGS AND FACE WILL BE SHOWN!
MUST HAVE FLAWLESS SKIN, NO TATTOOS OR SCARS!
Well groomed and clean…Nice Bodies..NATURALLY, FIT Not too Curvy Not too Athletic.

Great Sparkling Personalities. Beautiful Smiles! A DOVE GIRL!!!
STYLISH AND COOL!
Beautiful HAIR & SKIN is a MUST!!!

PLEASE SUBMIT SNAPSHOTS of FACE & BODY ASAP & WE WILL CALL YOU IN FOR A CASTING NEXT WEEK 6/28-6/30 in NYC!

Dove denied having posted the ad and said the casting notice was not approved their brand. They released a quote saying,

“Dove is committed to representing beauty of all ages, ethnicities, shapes and sizes, and actively works toward raising self-esteem in women and young girls globally. We have used a variety of women in our images. We have shown women as young as 20 and as old as 95, women with blond hair, red hair, short hair, long hair and no hair; with freckles, without freckles; with wrinkles, with tattoos and real curves.”

The Craigslist ad has since been removed. It goes against everything Dove supposedly stands for and promotes, so hopefully they are telling the truth.

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Katy Perry Working On Perfume

Now here’s something to look forward to in the fall. Katy Perry will launch her first fragrance November 2010 called Purr. Personally owning at least 50 bottles of perfume, Katy knows a thing or two about what she’s doing. If Purr is anything like Katy’s personality, outfits and songs then this will be a girly fun perfume to look after. She says,

“I’m not embarrassed to say that I went out and bought [Beyoncé Knowles’ first scent] Heat and Kim Kardashian’s scent earlier this year. I’ve worn Clinique Happy, Ralph Lauren’s Romance and Chanel’s Coco Mademoiselle. My sense of smell is so important to me. A guy can walk into an elevator wearing Acqua di Gio, and I’m immediately like ‘You’re my first boyfriend.’ I want my fragrance to have that effect on people.”

I say a makeup collection should be next, at least some sort of collaboration with MAC or Sephora. Katy has such a creative mind, and the collection would be the ultimate girly line.

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